2008 Conference

Healthy Foods, Healthy Moves: Delivering the Childhood Obesity Prevention Message in Schools and Communities
October 2-3, 2008—Chicago, IL 

Conference Agenda

Track 1 Building Strong Partnerships Between Communities and Schools
Track 2 Social Marketing: Connecting Messages to Community Action
Track 3 Training Youth as Peer Advocates


Thursday, October 2

7:30 – 8:30 am Registration and Continental Breakfast
8:30 – 9:00 am Welcome, Conference Goals and General Overview
Adam Becker, PhD, MPH, Consortium to Lower Obesity in Chicago Children (CLOCC) and Jane Mentzinger, Communities In Schools of Chicago (CISC)
9:00 – 9:45 am Keynote Address – CATCH: Coordinated Approach to Child Health
Peter Cribb, MEd, National Program Director, Coordinated Approach To Child Health (CATCH)
9:45 – 10:00 am Break
10:00 – 11:15 am School and Community Partnership Building
Learning the Message:
5-4-3-2-1 Go!
Building and Managing a Youth Leadership Program
11:15 am – 12:00 pm Plenary Session – Social Marketing: The Truth Campaign
Donna Vallone, PhD, MPH, American Legacy Foundation
12:00 – 1:00 pm Lunch
1:00 – 2:30 pm Plenary Session – What is Healthy Foods, Healthy Moves: InForm Chicago?
Adam Becker, PhD, MPH, CLOCC and Jane Mentzinger, CISC
2:30 – 2:45 pm Break
2:45 – 4:00 pm Leveraging Community Resources Using the 5-4-3-2-1 Go! Message Motivating and Empowering Urban Youth Around Health Issues
4:00 – 4:15 pm Break
4:15 – 5:00 pm Plenary Session – Community Intervention: Shape Up Somerville
Christina Economos, PhD, Tufts University
5:00 – 5:15 pm Closing Remarks – Day One


Friday, October 3

7:00 – 8:00 am Registration and Continental Breakfast
8:00 – 9:15 am Connecting Community Programs and Services Into Schools Implementing a Social Marketing Campaign Youth in Action: Activities for Teens to Teach Healthy Behaviors
9:15 – 9:30 am Break
9:30 – 10:45 am Evaluation Practices for School-Based Programs and Services Evaluating a Social Marketing Program Evaluating Youth as Health Ambassadors
10:45 – 11:00 am Break
11:00 – 11:45 am Plenary Session - Funders’ Panel
Moderator: Edith Falk, Campbell & Company
11:45 am – 12:30 pm Closing Address
Larry Cohen, MSW, Executive Director, Prevention Institute

NOTE: Agenda current as ofJuly 1, 2008.  Please check back for updates.